Softalk was one of the most highly regarded computer magazines focused on the Apple II series of computers, running from September 1980 until August 1984. They’ve been mentioned here before. In the later years, however, the publishers branched out to a couple of other platforms. There was a second magazine called Softalk for the IBM PC, which was—well—Softalk, for the IBM PC. But there was also a Softalk magazine devoted to the Mac, upon its release. This was ST.Mac, which is etymologically “Softalk” with a filetype/extension “.Mac”, although it also seems to have gone by “Saint Mac” as well.
ST.Mac launched just after the original Macintosh did, its first issue covered February 1984. Monthly issues followed, although unfortunately not for long—the whole Softalk enterprise pretty much stopped after August 1984, including both the original Apple II Softalk magazine and ST.Mac. So, all in all, there only were seven issues of ST.Mac, which might explain why even Mac enthusiasts often have never heard of it. I certainly hadn’t until pretty recently, despite having loved the Apple II Softalk for over 30 years.
The magazine is primarily focused on the Macintosh, but also considers Lisa within its scope, and it’s one of the best/only places to find magazine print ads relating to Lisa products. It’s also interesting to see some of the contemporaneous discussion, not all of it positive. I can say myself, having been fairly deep into the Apple II world at the time of the Mac’s introduction, that upon my first experience with a Mac (I think it may have been a “Fat Mac”, the second iteration that had 512K rather than 128K), I wasn’t actually swept away in the way people were supposed to have been. As a child (but one already pretty handy with the command line), it felt kind of slow and limited. True, there were a lot of dots per inch, but I still took it to be mostly a toy computer aimed at novices, and I pretty much ignored it for the next five years until I the Macs gained software and traction and speed (at which point I bought the SE/30, which I still consider to be basically the pinnacle of the compact Macs). And some of that kind of reaction can be seen in some the letters that got printed in ST.Mac, too, though of course the focus of the magazine was mostly the positive and new developments on the Mac platform, right as it was getting its start.
Anyway, I have now scanned the entire short run of this little magazine, and it is definitely interesting to read in retrospect. So, without further ado, here they are. The main links below are to the smaller 300dpi scans (around 70MB), and better, larger, 600dpi scans (around 260MB) are linked separately if that’s of interest.
- ST.Mac – February 1984 (or 600dpi) (or Archive.org)
- ST.Mac – March 1984 (or 600dpi) (or Archive.org)
- ST.Mac – April 1984 (or 600dpi) (or Archive.org)
- ST.Mac – May 1984 (or 600dpi) (or Archive.org)
- ST.Mac – June 1984 (or 600dpi) (or Archive.org)
- ST.Mac – July 1984 (or 600dpi) (or Archive.org)
- ST.Mac – August 1984 (or 600dpi) (or Archive.org)