Apple on Apples

At a few different times in its history, Apple has published magazines of a sort. These were not just catalogs, although they did of course promote the Apple cause. The Apple magazine lasted for a few issues in the early 1980s, and I will be posting scans of those at some point in the future. Later on, there was an Apple magazine issue that made an appearance in 1997, but as far as I know was just a single issue and then the project was dropped again. In between, Apple produced two issues of Apple on Apples. I don’t believe that there were any more than those two. Apple seems to keep thinking this is a good idea, but then changing its mind and just going back to publishing catalogs. The second issue is undated, but the events list suggests it is from early 1983, so I’m going to guess January 1983.

The Apple on Apples issues are quite short. The first one has only a couple of contentful articles, amounting to a profile of a couple of companies using Apple II Pluses to run their businesses, and an interview with Mike Markkula. The second issue is more developed, with articles on Logo, the Lisa and //e, online and local networking with the Apple II Plus, an interview with Paul C. Dali, profiles of Allen Dziejma and Paul Lutus, and tips on integrating Visicalc and Apple Writer on an Apple ///.

Each issue features a “puzzler” as well. In the first issue, the questions included “What is the weight of an FCC-approved Apple II?” and the answers were provided. In the second issue, Apple was more ambitious with the puzzler and made it a contest, six winners being awarded “I solved the puzzler” T-shirts. I have no idea if those were ever given out, or what the answers to the puzzler were, because there was no issue number 3. One thing I don’t understand about the puzzler is that in issue 2, they list the winners of the last puzzler, yet the puzzler in issue 1 gave the answers and didn’t provide anywhere to write in. Did they just make those winners up? Very strange. [Update: see below.]

In any event, they’re sort of interesting, and they’re quite uncommon in the wild.

Apple on apples v1n1 Apple on apples v1n2

For the record, the problems I found in the “puzzler” were: One disk has its media access slot sideways, the logo and the feed advance wheel on the Silentype printer are on the wrong side and the plug comes out the back not out the side, the Monitor III is essentially upside down, though the switches are at the top instead of the bottom and are red, there is no useful need for antennae above the monitor, the keyboard is wrong in various ways (missing a row of keys, the space bar is red, some keys are elongated where they shouldn’t be. Anyone have an “I solved the puzzler” T-shirt?

Update: Turns out, there were actually two versions of Apple on Apples v1n1. The one I scanned and discussed here says “October 1982” on the cover, and has the puzzler as discussed, with the answers. The other version does not give a date on the cover, has an additional introductory “About this issue” note, and has a trimmed-down “puzzler” section that actually does give an address to send answers to. Unfortunately, my copy of this second version has some water damage, but I will add a scan of it here shortly.

Dear Educator, we live in exciting times!

Pretty much right from the beginning, Apple marketed itself heavily to children and the educational market. Through a happy accident I wound up with what seems to be an untouched Apple Curriculum Materials Kit, from February 1979. From what’s inside, it seems to have been sent out to schools (on request) to persuade them both of the value of having microcomputers in the classroom (as opposed to larger timeshare machines in computer rooms), and promoting the Apple II as the computer that would fit the bill, with a future and plenty of established material already.

IMG 3617

In this kit is a cover letter introducing the materials, an outline of why microcomputers and the Apple II in particular is a great step forward for education, some ideas for computer awareness and literacy units for various grade levels, a price list (effective February 15, 1979), a list of dealers, a list of users groups, and a reply card to get on the mailing list.

For grades K-3, it is suggested that the children might like nice friendly games like “Sink-the-ship” or “Shootout” or variations on “Hangman,” while in grades 4-6, it is suggested that children might enjoy destroying submarines.

Unfortunately, the original version of the reply card referred to the “educators mailing list” and it seems that somebody got nervous about sending this out to educators, and behind the scenes of this little card you can just feel the wheels turning.

Hmm. “Place me on your people mailing list” doesn’t sound right, so “educators mailing list” must not be quite right. “Mailing list for educators” would probably be best, except the cards are already printed. And this is 1979 for heaven’s sake, we’re aren’t anywhere close yet to being the most valuable company in the world. We can’t just print a whole new stack. Well, maybe we can salvage it by saying it’s the “educators’ mailing list.” That sounds nice, kind of personalizes it for them. Ok.

And so, somebody drew in apostrophes on the reply card so that it reads “educators’mailing list.” I don’t think these were hand drawn on each card, but it’s possible. It’s hard to say for sure. But it is clearly hand drawn after the fact.

Anyway, the shape that this kit was in was truly remarkable, given that it took nearly 34 years to wind up in my hands. So, here are the scans.

Dear educator cover letter Microcomputers in education
Microcomputer classroom Apple price list feb15 1979
Apple authorized dealers Apple users groups
Apple v1n1 currkit cover Curriculum reply card

The Rising Star

Almost certainly the biggest player in the Epson QX-10-specific software world was Rising Star Industries, the creators of Valdocs and its various successors. Valdocs is an integrated software suite that (as I understand it) was generally packaged with Epson QX-10 machines. RSI pretty much tied its future to the QX-10 (and to the QX-16) with Valdocs, and when the QX-10 lost favor with the public, RSI went down with it. But in its heyday, they produced a newsletter called The Rising Star, with some articles on the background of the company, tips and tricks in Valdocs, new versions, etc.

I have gotten ahold of four of these. I don’t know if there are others out there anymore, but here are the ones I have:

Rs v1n4 1984 fall Rs v2n2
Rs v2n4 Rs v3n1